A well-designed website serves as a lifeline to your digital marketing world. It is a meeting point where your customers can meet but in case your website doesn’t get a chance at good search rankings, just handful of people may ever get to see it putting all your effort in vain. To run any online business successfully, you need to pay special attention on basic SEO principles and quality content development practices. These two works as magic and eventually takes you to the top. So what SEO techniques you should know about while developing search engine friendly web design. Let’s find out!
Make your Site Navigation Search Engine Friendly
Many people take site navigation for granted without knowing how important role it plays to get site visitors to view more than just the homepage. Unclear navigation choices make visitor to hit the back button on their first visit.
Website navigation and SEO Islamabad goes hand in hand as easily approachable sites are easier to understand by search engines. In addition, when your site provides easy navigation to search engine they might display your site to the qualified end-users searching for your keywords. To make your navigation easy follow the three simple rules of that your navigation must be simple, clear and consistent.
Place scripts Outside of the HTML Document
Provide Readable Content for Search Engine Spiders
A good content not only the life supplying source of any website but also the feed of search engines. So make sure to produce content having great structure when design a website. Often, the sites don’t have enough content struggles in search results. To avoid this, it is best to do proper planning in the design stage. For example, using the images for text without the CSS background image text replacement technique is useless.
Search Friendly URLs
Most appreciable URLs are those containing keywords that describe the content of the page. Hard to crawl URLs are not search friendly URLs. Be aware of CMS’s as few of them use automatically generated special codes and numbers for page URLs. Good content management systems enable you to customize and “prettify” URLs of your website.
Block the Pages you Don’t Want Search Engines Index
There are pages that add no value to your content, though are available on your site but you don’t want search engines to index them. They might be pages you create to test your designs for your new website. No need to expose such pages to web robots as you might face duplicate content issues or they may dilute your real content’s destiny. These are the worst thing for your site and can put negative effects on your website’s search positions.
The most recommended way to avert particular web pages from being indexed by search engine spiders by the use of robots.txt file. It is one of the five web files that will improve your site. In case you’re testing any new design or have such section on your site then make sure it is password-protected. More than password it is best to use a local web development Islamabad environment such as WampServer or XAMPP.
Don’t take Forgranted Image Alt Attributes
The HTML attribute for text to describe the image holds immense importance so make sure that all your image Alt Attributes are descriptive. To be 100 % W3C-compliant all images need alt attributes but many conform to this requirement by adding just a text. No alt attribute is still better than an inaccurate alt attribute which is the worst.
Because search engines will read alt attributes and can take then into consideration while determining the relevancy of the page to the keywords a searcher queries. Further, it might use in ranking image-based search engines. It also helps users who can’t see images.
Quality Content is Key
Search engines admire pages that update their content from time to time as it depicts sites’ wellness and interest. Make a room for some excerpts of the fresh posts to be placed on all of your web pages. Greater crawling frequency comes with changing content. Don’t show the full posts as it could cause duplicate content issues.
Use Unique Meta Data
The more unique you are the more your site booms. Try to use different page titles, keywords and descriptions. Each page you create should have its own set of Meta data because this is what helps search engines to get good grasp of how the structure of website is constructed.
Appropriate use of Heading Tags
Good heading tags on your web page content provide search engines the information on the structure of the HTML document and often they place higher value on these tags relative to the other text on the web page. Restrict <h1> tag for the main topic of the page and then make good use of <h2> to <h6> tags according to content hierarchy and to delineate blocks of similar content. Avoid using multiple <h1> tags on a single page to keep your topic highlight.
Follow W3C Standards
A well-formed clean code is what search engines love because it makes site easier to index and can also be a symptomatic factor that tells how well a website is design or constructed. W3C standards force you to write semantic markup, which can only be a good thing as SEO Technique.